Tuesday, 12 October 2010

Getting the Word Out

I've had a good, although very busy, week.  First of all disaster struck on Wednesday when two of the gigs I'd had pencilled for the tour fell through so I had to frantically search around to replace them.  This was obviously made a lot more difficult as they had to be on the exact date of the lost gigs to fill the slots and also be geograhically feasible.  Anyway, the good news is that I managed to fill both gaps!  It will mean we'll be doing a lot of travelling but I think it will be worth it. 

I've edited my blurb for the tour down to a 100-word paragraph and chosen the photos but I still need to write my press release to send to local newspapers and radio stations.  I've started sending the brochure copy off to the arts centres as they print these so far in advance.

I've also started researching the local press but will be contacting the individual promoters to ask for their list of contacts as it's always good if you have an actual name rather than just the name of the publication or radio station.  Most local papers are weekly though so I won't need to send that info off until nearer the time but for the national periodicals like Jazz UK and Jazzwise, I'll be sending the press release (when I've written it!) off fairly soon as their deadlines are much earlier. 

I had a bit of a shock this week when one of the arts centres sent their publicity request through and they require 750 flyers and 50 posters!  The funny thing is that so often I've sent off reams of flyers and posters months before only to arrive at the venue for the gig and find that not even ONE poster has gone up!!!   But I've found an excellent company that does reasonably priced flyers and it's a lot more cost-effective to produce larger numbers so it probably won't impact on my slender budget as much as I'd thought.

Hotels were also on my list this week.  Saw an ad for mega cheap rooms in Travelodge or Premier Inn if you booked early enough.  But when I looked at the actual hotels in the areas I need they looked a bit grim so I spent hours trying to find cute, rustic B&B's near the venues.  I've found a gorgeous one in Berwick upon Tweed where we'll stay for our gig at The Maltings.  After travelling for hours and arriving at a picturesque location, I think it would be rather demoralising to end up staying at a Travelodge.  It may cost a little bit more but I think I've made the right decision... at least I hope so!

Also had some VERY exciting news this week connected with a new project.  But I'll leave that until another time. :-)

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